Reporters Use of Social Media

A study done recently by Middleberg/Ross shows that Internet use by journalists has skyrocketed! The study reports that 98 percent of journalists go online daily looking for news. Read the full article at dmnews. The highlights of the survey are:

• 92 percent use the Web for article research;
• 81 percent use the Web to conduct searches;
• 76 percent use the Web to find new sources and experts

Are you repurposing your press releases online? Do you have an online newsroom? With so many reporters looking for information, make sure that you are posting your press releases in a timely basis and that they contain relevant keywords.

Visit the mRELEVANCE website for more statistics and tips. Reporters aren't the only ones searching online for information - your customers are too! Make sure you are in all of the places they might be looking for you!