Social Media Expert Quoted in Builder Article

The reccent Builder Magazine article, “Work the Web,” describes some tips to help your web site to work for you. In today’s marketplace, your web site is how your business gets attention on the Internet. Search engine optimization helps potential employees find you and your services online. Curry notes the importance of search engine optimization to match the key phrases that consumers use to find what they want and need. Carol M. Flammer, MIRM makes a great point when she says to keep your site relevant. Flammer, an expert in Internet marketing, public relations and social media, says that the best way to optimize a site is to know what consumers are searching for. For example, instead of your company’s name, a person will likely look for “new homes Atlanta.”

The goal is to have your site come up on the first page of search results, says Flammer, managing partner of mRelevance, an Atlanta-based online and social media marketing firm. The best way to do that is to keep your site fresh and relevant, “not just updating listings,” Flammer says. The best way to know how people are looking for new homes or neighborhoods is to check your site’s tracking report to see what search terms people use to find your site. If you incorporate the content people are looking for onto your site, your web page will come up on searches more often. As Curry states in the article, “the good news is that if you don’t have the skill set to do this yourself, there are plenty of companies that do.” Contact mRelevance to learn more.