When it comes to public relations, the number one goal is to get your client coverage. Prior to the tremendous impact of the Internet, public relations professionals worked hard to develop relationships with traditional media so that their clients would be the first in line for a feature story. Traditional media refers to print and broadcast outlets like daily newspapers, magazines, radio and television. However, with many individuals receiving their news online, traditional media has taken a rather big hit. This also means that public relations professionals need to learn how to get their clients a strong online presence. Flammer Relations, Inc. has seen the wave of the future and is highly focused on social media. This Atlanta public relations and social media firm has successfully created Atlanta's favorite real estate blog. The question is are you going to change with the times and the new demands of the Internet, or are you, like so many daily newspapers, going to slowly vanish because you can't compete with online publications. It's definitely something to think over, and I can recommend a few great sources to get some information:
"Write like a Blogger"
"The New World of Web 2.0"
Social Media Today
These are a few great resources to get you started in the vast world of social media. Look around and see what you can learn! For more information on online public relations, visit mRELEVANCE.
Tuesday, April 29, 2008
Has Public Relations Taken a Turn From Traditional Media?
Posted by
Carol M. Flammer, MIRM
at
2:29 PM
Labels: Atlanta PR, atlanta social media, blogs
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