The key to getting good press is getting the press to cover you. If your public relations firm does not know the right people, they will never get your stories and news items covered. Ideally the press will go to them for the stories. They should not have to look up a contact at the newspaper. Hopefully they have their name, email address, phone number etc on their mobile phone. If they don't know who to contact...how will they get you covered?
Monday, October 29, 2007
Tuesday, October 23, 2007
Industry Focused PR Firm
What is your industry? If you are a home builder or real estate developer, do you want a firm that specializes in promoting the medical field or pharmaceuticals? How about a company that has been focused on promoting actors or actresses? Ask your firm for references or for examples of their work for your industry. Make sure they are tied into media sources that will enhance the public image you are trying to achieve.
Choosing a Public Relations Firm
Looking for a Public Relations Firm in Atlanta?
This blog will discuss some things to consider before you choose the company that you use to get the word out about your company's products or services.
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