The key to getting good press is getting the press to cover you. If your public relations firm does not know the right people, they will never get your stories and news items covered. Ideally the press will go to them for the stories. They should not have to look up a contact at the newspaper. Hopefully they have their name, email address, phone number etc on their mobile phone. If they don't know who to contact...how will they get you covered?
Monday, October 29, 2007
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