How to use mobilezen to keep the media informed

As public relations professionals we are always looking for new and innovative ways to keep the media informed. With reporters as busy as they are, it sometimes takes more than a simple phone call or email. Additionally, reporters often need information quickly and they need information that is accurate and timely. What if there was a one stop shop where they could get both? What if all a reporter had to do was text a number to receive up-to-date information about your clients? What if you could update that information as often as you wanted with only a few clicks of the mouse? Well, that is where mobilezen comes in.

What is mobilezen?

mobilezen is a web-based platform that allows businesses and individuals to communicate information direct to mobile phones. Priced at only $10 per month, mobilezen offers an innovative, inexpensive, easy-to-use platform with broad applications for nearly every business and individual.

How does mobilezen work?

This fun and informative video explains the ins and outs of this new, avant-garde platform.



For more information about how you can apply mobilezen to your business, visit the mobilezen website or text mobilezen to 99699. (You can also text mrelevance to 99699 for another great example of how this site works.)

NAHB Webinar: Sell to Women Through the Social Media Grapevine

Atlanta public relations and social media expert, Carol Flammer, will be hosting a webinar on Thursday, June 10, 2010 titled "Sell to Women Through the Social Media Grapevine" in conjunction with the National Association of Home Builders. This is the perfect opportunity to learn more about leveraging social networks, blogs and online public relations to target women.

Why should you target women? That's simple - women influence 91% of homebuying decisions. They also are social media savvy with 75% of women active in social networks and 55% being active bloggers.

She will be joined by three other exceptional professional women to teach attendees how the Internet can be used to target women. The speakers include:

• Karen Dry, CGA, CAPS, CAASH, CGP
• Dina Gundersen, MIRM, CMP
• Carol Flammer, MIRM, CAPS, CSP
• Tammie Smoot, MIRM, MCSP, CAPS

Go ahead and mark your calendars for June 10th. Stay tuned for more details as we get closer to the event.

mRELEVANCE re-designed CTBestApts.com

What is an apartment community without a superb website? If the site is not interactive, informative and search-engine optimized, then the chances are slim to none that potential residents will find it. This is a truth that CTBestApts.com knows well, which is why they sought the help of local Atlanta public relations and Internet marketing company mRELEVANCE, LLC. The updated site went live the first week in December and is already impressing visitors with its sleek design, interactive features and informative content.

Basically, everything you ever need to know about renting a luxury Connecticut apartment can be found at CTBestApts.com. The site has floorplans available at each community as well as extensive photo galleries to get a look inside the apartment homes and the community amenities. If the floorplans, photos and features are enough to make you want to relocate, you can complete the application process online. These six Connecticut apartment communities have made moving as simple and convenient as they can.

By turning to mRELEVANCE, not only did CTBestApts.com get an interactive and informative site, but it is also highly optimized for the search engines. We are very excited to see how the new site affects the traffic for the company.

Think that your company's website could use a makeover? Contact mRELEVANCE today!

Reporters Use of Social Media

A study done recently by Middleberg/Ross shows that Internet use by journalists has skyrocketed! The study reports that 98 percent of journalists go online daily looking for news. Read the full article at dmnews. The highlights of the survey are:

• 92 percent use the Web for article research;
• 81 percent use the Web to conduct searches;
• 76 percent use the Web to find new sources and experts

Are you repurposing your press releases online? Do you have an online newsroom? With so many reporters looking for information, make sure that you are posting your press releases in a timely basis and that they contain relevant keywords.

Visit the mRELEVANCE website for more statistics and tips. Reporters aren't the only ones searching online for information - your customers are too! Make sure you are in all of the places they might be looking for you!

Flammer to Speak on PRSA GA Social Media Panel

mRELEVANCE, LLC managing partner Carol Flammer will participate in a panel discussion on targeting the right social media channels for the Georgia Chapter of the Public Relations Society of America later this month. Hosted by the organization's Independent Counselor’s and Nonprofit Special Interest Groups, this timely session will help participants identify which social media outlets are best for their (and for their clients') needs. Social Media 101: Targeting the Right Social Media Channels will be held Thursday, August 20, 11:30 a.m. - 1 p.m. Flammer and two local marketing and public relations experts will offer insights, perspectives and experiences to help participants learn how to benefit from these new media channels. The session will present case studies of the panelists' successes, common missteps to avoid, and take away tips to evaluate and select the right social media channels. Flammer is joined by Toby Bloomberg of Bloomberg Marketing and Melissa Libby of Libby & Associates. The discussion will be moderated by Jenny Schmitt of CloudSpark.

Flammer is an award-winning public relations and social media marketing expert, strategist and consultant. With 20 years of experience, she has established herself as the “go to” for real estate and construction products public relations and social media. Flammer is the creator of the nationally-ranked and award-winning www.AtlantaRealEstateForum.com, Atlanta’s most popular real estate blog. She has spoken at a number of tradeshows including the International Builders Show and the Southern Building Show, and speaks frequently to Sales and Marketing Councils and public relations groups and teaches social media seminars at home builders associations around the country.

The panel discussion will be held at the Ignatius House, 6700 Riverside Drive, NW in Atlanta (off of Johnson Ferry Rd. and Riverside Drive). All pre-registered attendees receive free parking and a full catered lunch. Space is limited, register online at PRSA.

mRELEVANCE Celebrates One year Anniversary

mRELEVANCE, an Atlanta public relations, social media and Internet marketing firm, recently celebrated their one-year anniversary. What's extremely impressive is that the young company not only survived their first year in a down economy, but they actually grew and are continuously adding new clients.

Over the past year, mRELEVANCE has worked with clients like Heron Bay Golf and Country Club, Highland Homes, Sterling Custom Homes, CT Best Apartments, Bowen Family Homes, Independence Station (also known as The World’s Greenest Building) and Rockledge and Glen Lake apartments. Some of the more recent clients added to their roster include Construction Resources, Davidson Realty and World Golf Village in St. Augustine, Fl.

While small businesses and real estate companies seek out the expertise and knowledge of mRELEVANCE on almost a monthly basis, the work that they have completed with their existing clients has received national recognition as well as won awards. Through traditional media exposure, increased Web site traffic and ultimately, increased sales, the public relations and social media firm successfully proves its value.

Congratulations mRELEVANCE, LLC! We cannot wait to see great things from your company for many years to come.

mRELEVANCE Founders to Speak on Social Media at 2009 Southern Building Show

Social media is not just for teenagers anymore. National speakers and mRELEVANCE founders, Carol Flammer and Mitch Levinson will present "Sell More Homes with Social Media" at this year's Southern Building Show on Thursday, June 4 from 4 to 5:30 p.m. at the Cobb Galleria Centre. By attending the class you will learn how home builders, developers and others in the home building industry use social media for a competitive advantage. From social media to social networking, blogging and social bookmarking, see case studies of how builders, developers and new home communities are benefiting from social media optimization. Also find out how to incorporate a blog and sites such as Active Rain, FaceBook, My Space, Blogger and other into an effective Internet marketing program.

The Internet is rapidly evolving, so do not miss out on you opportunity to learn how to maximize your return on investment (ROI). Social media marketing and optimization, search engine marketing, an effective Web site, email marketing and social networking are all components of a successful Internet marketing program. In addition to all of this great information you will learn how to take your traditional public relations online as an integral part of reputation management.

You do not want to miss this exciting class on all things social media, so register today to exhibit or attend this year's Southern Building Show.