mRELEVANCE Launch of Chic New Website for Acadia Homes & Neighborhoods

Home buyers in Atlanta are in for a treat this fall, because home builder marketing agency mRELEVANCE is launching a new highly interactive website for Acadia Homes & Neighborhoods, making your home search easier than ever. Designed for easy and intuitive navigation, the trendy new site allows you to mouse-over areas of pages to reveal additional information, and select from interactive and advanced search features as well.

New home searches on Acadia Homes & Neighborhoods' site, provide instant gratification for you, with both real time and interactive home searches as well. "The prospective buyer simply selects their search criteria and the list of matching homes adjusts and displays instantly. It works like the new Google Instant providing fresh results instantly and it refreshes when the criteria changes," says Mitch Levinson, managing partner at mRELEVANCE.

You can also pinpoint communities on the easy interactive map. Either mouse-over a community on the map itself, which then highlights the community on a list, or mouse-over the list, which highlights the community on the map.

"We are excited about our website and feel like it offers our online traffic an informative and fun place to learn about our company, communities, and home plan offerings. The mRELEVANCE team took a lot of pride in their design and execution of the site and were great to work with," says Gregg Goldenberg, President and CEO of Acadia Homes.

With a simple web 2.0 design, you can have a home searching experience that works well and appears attractively on your mobile devices as well, such as Smartphones. This database is designed to be user-friendly, search engine friendly, and to grow and be enhanced as Acadia Homes does.

Visit Acadia Homes & Neighborhoods cool new site at www.acadiahomes.us today! Also find more information about internet marketing, social media and public relations firm mRELEVANCE by visiting www.mRELEVANCE.com, fan on Facebook, follow on Twitter, or call 770-383-3360 or 847-259-7312.

Why Is THAT Company in the Paper Again?

PSSSST - we have a secret. . . We know why they are in the paper again. Admit it, you’ve thought it dozens of times. . . . Why is that company (probably your competitor) in the paper again and you are not?

You should have been featured in that story, not your competition! Right? Guess what, great publicity doesn't just happen. It is the result of hard work, relationships and the art of public relations.

Public relations it’s about getting your name in front of relevant reporters so they realize you are a resource for them. Of course there is a bit more to it than that -- writing press releases, developing a proactive public relations plan, creating relationships and more. It is an ongoing process, don't expect to see results overnight.

If you want to be featured by the media, contact the team at mRELEVANCE! 770-383-3360

How to use mobilezen to keep the media informed

As public relations professionals we are always looking for new and innovative ways to keep the media informed. With reporters as busy as they are, it sometimes takes more than a simple phone call or email. Additionally, reporters often need information quickly and they need information that is accurate and timely. What if there was a one stop shop where they could get both? What if all a reporter had to do was text a number to receive up-to-date information about your clients? What if you could update that information as often as you wanted with only a few clicks of the mouse? Well, that is where mobilezen comes in.

What is mobilezen?

mobilezen is a web-based platform that allows businesses and individuals to communicate information direct to mobile phones. Priced at only $10 per month, mobilezen offers an innovative, inexpensive, easy-to-use platform with broad applications for nearly every business and individual.

How does mobilezen work?

This fun and informative video explains the ins and outs of this new, avant-garde platform.



For more information about how you can apply mobilezen to your business, visit the mobilezen website or text mobilezen to 99699. (You can also text mrelevance to 99699 for another great example of how this site works.)

NAHB Webinar: Sell to Women Through the Social Media Grapevine

Atlanta public relations and social media expert, Carol Flammer, will be hosting a webinar on Thursday, June 10, 2010 titled "Sell to Women Through the Social Media Grapevine" in conjunction with the National Association of Home Builders. This is the perfect opportunity to learn more about leveraging social networks, blogs and online public relations to target women.

Why should you target women? That's simple - women influence 91% of homebuying decisions. They also are social media savvy with 75% of women active in social networks and 55% being active bloggers.

She will be joined by three other exceptional professional women to teach attendees how the Internet can be used to target women. The speakers include:

• Karen Dry, CGA, CAPS, CAASH, CGP
• Dina Gundersen, MIRM, CMP
• Carol Flammer, MIRM, CAPS, CSP
• Tammie Smoot, MIRM, MCSP, CAPS

Go ahead and mark your calendars for June 10th. Stay tuned for more details as we get closer to the event.

mRELEVANCE re-designed CTBestApts.com

What is an apartment community without a superb website? If the site is not interactive, informative and search-engine optimized, then the chances are slim to none that potential residents will find it. This is a truth that CTBestApts.com knows well, which is why they sought the help of local Atlanta public relations and Internet marketing company mRELEVANCE, LLC. The updated site went live the first week in December and is already impressing visitors with its sleek design, interactive features and informative content.

Basically, everything you ever need to know about renting a luxury Connecticut apartment can be found at CTBestApts.com. The site has floorplans available at each community as well as extensive photo galleries to get a look inside the apartment homes and the community amenities. If the floorplans, photos and features are enough to make you want to relocate, you can complete the application process online. These six Connecticut apartment communities have made moving as simple and convenient as they can.

By turning to mRELEVANCE, not only did CTBestApts.com get an interactive and informative site, but it is also highly optimized for the search engines. We are very excited to see how the new site affects the traffic for the company.

Think that your company's website could use a makeover? Contact mRELEVANCE today!

Reporters Use of Social Media

A study done recently by Middleberg/Ross shows that Internet use by journalists has skyrocketed! The study reports that 98 percent of journalists go online daily looking for news. Read the full article at dmnews. The highlights of the survey are:

• 92 percent use the Web for article research;
• 81 percent use the Web to conduct searches;
• 76 percent use the Web to find new sources and experts

Are you repurposing your press releases online? Do you have an online newsroom? With so many reporters looking for information, make sure that you are posting your press releases in a timely basis and that they contain relevant keywords.

Visit the mRELEVANCE website for more statistics and tips. Reporters aren't the only ones searching online for information - your customers are too! Make sure you are in all of the places they might be looking for you!

Flammer to Speak on PRSA GA Social Media Panel

mRELEVANCE, LLC managing partner Carol Flammer will participate in a panel discussion on targeting the right social media channels for the Georgia Chapter of the Public Relations Society of America later this month. Hosted by the organization's Independent Counselor’s and Nonprofit Special Interest Groups, this timely session will help participants identify which social media outlets are best for their (and for their clients') needs. Social Media 101: Targeting the Right Social Media Channels will be held Thursday, August 20, 11:30 a.m. - 1 p.m. Flammer and two local marketing and public relations experts will offer insights, perspectives and experiences to help participants learn how to benefit from these new media channels. The session will present case studies of the panelists' successes, common missteps to avoid, and take away tips to evaluate and select the right social media channels. Flammer is joined by Toby Bloomberg of Bloomberg Marketing and Melissa Libby of Libby & Associates. The discussion will be moderated by Jenny Schmitt of CloudSpark.

Flammer is an award-winning public relations and social media marketing expert, strategist and consultant. With 20 years of experience, she has established herself as the “go to” for real estate and construction products public relations and social media. Flammer is the creator of the nationally-ranked and award-winning www.AtlantaRealEstateForum.com, Atlanta’s most popular real estate blog. She has spoken at a number of tradeshows including the International Builders Show and the Southern Building Show, and speaks frequently to Sales and Marketing Councils and public relations groups and teaches social media seminars at home builders associations around the country.

The panel discussion will be held at the Ignatius House, 6700 Riverside Drive, NW in Atlanta (off of Johnson Ferry Rd. and Riverside Drive). All pre-registered attendees receive free parking and a full catered lunch. Space is limited, register online at PRSA.